what is multi-channel fulfillment

In the digital era, the art of selling has transcended the simple exchange of goods by calling a salesperson or walking into a store. Today’s savvy shoppers expect to purchase products through various avenues, whether directly from a website, through sprawling online marketplaces, via the streamlined processes of Electronic Data Interchange (EDI), or from a direct sales team. This diversity in sales channels has given rise to Multi-Channel Fulfillment.