Killer Bee Bait
It’s not just any bait – it’s “Bait With Attitude”.
Killer Bee Bait is a manufacturer and distributor of quality fishing lures and bait.
“Killer Bee Bait started back in 1988 as an offshoot of a seafood processing business we originally had called Custom Pack, Incorporated. When we were in the business of selling food shrimp, we got some requests from some stores to start selling bait shrimp and that’s how Killer Bee Bait got started,” said Brent Gutierrez, President.
The company went from distributing bait to local supermarkets to being one of the largest bait distributors in the United States and has also expanded into lure manufacturing.
In addition to the Killer Bee Bait brand and private label manufacturing for national chains, the company sells products under brands including Erie Dearie, Carlson Offshore Tackle, and Hawg Hunter. Their products can be found in over 380 stores throughout the United States.
Tackling the challenges of growth
Prior to Acctivate, they had been using accounting software plus a warehouse management system to handle accounting and operations. The two systems were not integrated.
“Originally we were doing things manually and then we went to using different computer programs. The old accounting software we were using did not handle inventory, so we had to use a separate warehouse management system.”
Gutierrez outlined the issues that arose with using the two non-integrated systems…
When Killer Bee Bait expanded into lure manufacturing, Gutierrez knew the company needed an inventory system that could handle both its manufacturing and advanced inventory needs.
“We have many SKUs — we had over 3,000 SKUs at the time we purchased Acctivate. We have a lot of assembly processes and so many different items, that we finally had to go to a different inventory management system. I looked at several software programs including Acctivate.”
Gutierrez was impressed with Acctivate’s advanced inventory features, including advanced costing methods and multiple location control.
With the powerful integration between Acctivate and QuickBooks, Killer Bee Bait has been able to coordinate and strengthen their operational and accounting processes.
Fine-tuned functionality with Acctivate
Gutierrez commented on the visibility Acctivate provides him as a business owner…
Killer Bee Bait also utilizes reports in Acctivate to help keep track of inventory.
The company also uses reorder alerts in Acctivate to know when it’s time to order more product.
With Acctivate, Killer Bee Bait is able to integrate inventory with other areas of business, such as sales and purchasing, to provide a tight grip on inventory control.
With custom reporting using Crystal Reports®, Killer Bee Bait is able to create custom reports and documents to suit their operational needs, such as warehouse management.
Gutierrez gave an example of how they utilize custom reporting…
Sales order management & EDI
Acctivate EDI has saved them time through automation of sales order entry.
Killer Bee Bait uses EDI services provided by TrueCommerce. Some of Killer Bee Bait’s Big Box customers include Walmart®, Bass Pro Shops®, Mills Fleet Farm®, and Cabela’s®.
Shipping workstation integration
Killer Bee Bait uses UPS and FedEx shipping services. With the integration provided by Acctivate’s Shipping Workstation interface and UPS WorldShip and FedEx Ship Manager, they are able to fulfill orders in a timely and efficient manner.
Using the integration between Acctivate and Crystal Reports, Killer Bee Bait is able to create custom labels for their shipments, meeting the fulfillment needs of their customers.
Call us at 817-870-1311