Murphy Industrial Products
The “Halo Effect”
“It’s the effect that occurs when we are prepared to ship quickly and what it does for our customers in increasing their overall business,” revealed Tim Murphy, owner, and president of Murphy Industrial Products.
Murphy Industrial Products is a wholesale company for lifting, pulling, and tie-down products such as chains, cables, and shackles.
Murphy elaborated on the “halo effect”…
“If you call us and we get your custom-made products, these various links of thousands of different items we sell, and we get your order out the door the same day and have it delivered to you tomorrow, your customer is going to be very impressed by the service.”
“The end result is that customer will continue to come back to you.”
Besides expeditious shipping services and an emphasis on outstanding customer relations, Murphy Industrial Products also credits their successful business model to other factors.
“Our organizational skills and the systems that we have in place have a lot to do with our success,” Murphy said.
Finding the right system
Prior to using Acctivate, Murphy Industrial Products had been managing inventory through QuickBooks.
Murphy Industrial Products began a search to find a more efficient way to handle their inventory.
“We measure footsteps at our company,” Murphy revealed.
“So when we can find tricks or information that saves us even 10 or 30 seconds, we love it not just because it’s efficient but because it adds value to the customer process and it reduces stress.”
The search led Murphy to Acctivate and a competitor.
Acctivate’s “simple”, yet “intelligent” system has been able to provide Murphy Industrial Products with more capabilities than QuickBooks alone.
For example, products can be searched in Acctivate through many ways, such as use of keywords, lot numbers, alternate product IDs, etc., streamlining the product lookup process.
Innovative inventory management
Acctivate has extensive inventory management capabilities. A few examples of Acctivate’s inventory management features are kitting, landed cost, and product metrics.
Acctivate’s powerful purchasing management system is able to easily highlight savings opportunities by showing multiple vendors’ prices for the same product.
Daily management of purchasing activity is simplified with Acctivate’s Business Alerts, including reorder alerts.
Real-time information = real-time results
One of the many benefits of Acctivate’s Decision Support tools is the ability to access real-time business intelligence with ease, such as average sale per invoice.
Business information can be customized in Acctivate’s dashboards for each user.
More information = better profit
Analytics and forecasting makes anticipating trends and identifying opportunities into an easy, reliable process.
Acctivate provides peace of mind for business owners who may be unable to be at their business in person at all times.
Even though Murphy runs his business off-site, Acctivate allows Murphy Industrial Products to maintain smooth business operations.
The right choice
Call us at 817-870-1311