Performance Racing Warehouse
Performance Racing Warehouse Industries opened for business in 2004 with lofty goals and great expectations for their products.
They knew they were in the right place at the right time, but they still needed to pull it all together to make an organized, efficient, and successful business.
After investigating the business management software market, Performance Racing Warehouse made the decision to purchase Acctivate and began using it in early 2005.
A year later, Schean Barrett, then Director of Marketing for Performance Racing Warehouse, now Chief Operating Officer, said,
Our general revenue for 2006 will be just under $2 million. Next year we’ll triple that number. Our goal for 2008 is $10 million. Without Acctivate this would have been impossible.
We couldn’t have done it without Acctivate. We had some little $20 software program that was running on our CSR’s computers. Inventory was maintained with paper and pencil.
Acctivate brings it all together into one system and gives us the information we need when we need it.”
The reason for this was clear. Performance Racing Warehouse’s business is very inventory intensive.
Before Acctivate, they never really knew what their inventory levels were.
Now, they not only have a full picture of what is on hand, available to ship, and what is on order but they also have the ability to store product specs in the system for easy retrieval, a dramatic time-saving feature for them.
Barrett added,
We have 30 different variations for some products and each spec is a little different. It’s much easier to keep all of the information in one system. When a customer calls in to get those specs, it’s all right there at our fingertips in Acctivate. It’s easy.”
High volume SKU management
Performance Racing Warehouse’s inventory needs didn’t end with product variations and the need for easy spec retrieval. Like other companies, they found that they had a difficult time knowing what they had in stock and what was already scheduled to ship from that.
Prior to Acctivate, this was all done manually and was slow, difficult, and inaccurate.
Acctivate has given us the ability to effectively manage large collections of SKUs. It lets us know what we have in stock at any one time and gives us the ability to forecast our customer’s needs.”
Investing in the right tools to grow a business
Barrett and the crew at Performance Racing Warehouse knew that moving their business forward to the next level required investing in the right tools to help their business grow.
Since implementing Acctivate they now have much better control of their business and feel confident that they can forecast a strong future.
Customer Service
In addition to maintaining inventory, Performance Racing Warehouse now has a tighter grip on other aspects of their business from Acctivate.
Acctivate is the main source of information internally regarding anything that’s going on with a customer account.”
Like all businesses, they realize that their customers are their lifeblood. Acctivate gives them the ability to have any customer service representative speak with any customer and have all the necessary information at hand. The result is a complete management system for the entire business.
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