Operational CRM software infuses a small business with data while streamlining, centralizing, analyzing, and automating multi-channel business management operations for building a stronger, more loyal customer base.
In most areas of a product-selling business, whether B2B or B2C, the satisfaction of customers is paramount to success. From the moment a prospect begins scouting for new products or an existing customer restarts the purchasing cycle, every experience a customer associates with a business matters. In previous centuries there was often just one business per good in a community (the milk man, the chicken farmer, the butcher, the clothier, the carpenter), guaranteeing a reliable, dependent customer base. However, in the 21st century it takes only seconds to Google hundreds of distributors, manufacturers, and retailers with the required goods which necessitates the fostering of strong customer relationships through seamless service.
Acctivate’s operational CRM software automates, monitors, and tracks quote-to-fulfillment processes per customer, aggregating customer, activity, and product data, and documenting all interactions, providing a business with a clear, ongoing picture of the relationship. Through analysis, reporting, and dashboards, a business can understand a customer’s needs and patterns, make better informed decisions, and employ more strategic planning.
Operational CRM Software Streamlines Quote-to-Fulfillment Processes
The ability for a customer to move quickly and efficiently through quote-to-fulfillment processes is crucial. From web stores listing unavailable products as available items, to a sales team member needing to hang up and confirm before promising inventory, these types of missteps quickly turn away prospects and customers alike. When multi-channel small and mid-sized distributors, manufacturers, and retailers are outfitted with operational CRM software, sales and warehouse teams can depend on accurate information to guide customers through the funnel and dictate internal workflows.
While quote-to-fulfillment processes gain a major efficiency overhaul through daily task and routine automations, data regarding customers, their activities, and the products they purchase is collected and centralized for easy viewing. The data gathered can inform sales teams on a variety of key insights necessary for building and growing invaluable customer relations. For instance, some customers have abnormal buying patterns or are heavily dependent on seasonal shifts and not all warehouses can just sit on inventory sold only at specific times in specific amounts. Data helps a business to understand this and build customer-specific purchasing activities around them, getting inventory to the customer when needed via Drop Ship and Special-Order Tools. Another example is the impatient customer – the customer who calls at the last minute, needs a bulk order, and needs it now – but won’t hesitate to pick up the phone and call their backup supplier if the sales team can’t instantly promise inventory. With Acctivate, sales teams can pull up inventory availability and any other helpful product or customer data quickly, turning a quote to sale with just one click, satisfying the impatient customer and retaining their business.
Acctivate’s operational CRM software monitors and tracks multi-channel quote-to-fulfillment processes seamlessly, eliminating hiccups, moving soon-to-be satisfied customers through the sales funnel quickly and efficiently.
Operational CRM Software Collects & Centralizes Data
Data-driven small businesses have a competitive advantage in terms of offering superior service. Acctivate’s operational CRM software records data related to customers, their interactions (emails, tasks, notes, activities), purchased products, and purchasing behaviors, providing insights and useful information for quick snapshots at a moment’s notice and for further future analysis. Acctivate enhances visibility, centralizing all relevant data in one location and breaking down individual data components into labeled tabs for easy, quick viewing.
Acctivate also collects operational and analytical data for areas beyond the customer, enabling businesses to bolster inventory forecasting and demand planning, offering companies more control over their path to success.
Operational CRM Software Informs Decision-Making & Strategic Planning
Acctivate’s operational CRM software collects and digests data, presenting users with easy-to-understand analysis, informative dashboards and timelines, and a powerful report builder. These visual tools help inform and support decision-making and empower strategic planning, including marketing.
A complete picture of all customers, some customers, or one customer is always at the fingertips of decision makers, analyzing each step of the buyer’s journey, and making future demand predictions more sound. Gone are the days of impromptu actions and last-minute, blind decision making. Acctivate provides the tools leadership, sales, and purchasing teams required to go above and beyond customer expectations.
Operational CRM Software for QuickBooks
Acctivate’s bi-directional QuickBooks integration allows small and mid-sized multi-channel distributors, manufacturers, and online retailers to maintain financials within QuickBooks while gaining advanced inventory and operational CRM management tools.